by Ron Arad
20 December 2013 – 30 March 2014
Arad remains one of the world’s most influential and enigmatic designers and over the last 30 years has made a pivotal contribution to the art, design and architecture worlds. Brought to international fame by his Rover chair and Bookworm bookshelf, Arad has since collaborated with leading brands such as Alessi, Vitra, Moroso, Swarovski and Kenzo and designed Yohji Yamamoto’s Tokyo flagship amongst many other critically acclaimed projects. Arad has presented solo exhibitions at Centre Pompidou in Paris, MOMA in New York and the Barbican in London.In Reverse will focus on a major new project- first shown this year at the Design Museum Holon, the iconic building designed by Arad in Tel Aviv – exploring, through physical experiments and digital simulations, the way in which automobile bodies, specifically the Fiat 500, behave under compression.
By no means could Fiat – main sponsor of the event – and its iconic 500 pass up this internationally unique kaleidoscope of colours and materials, confirming its attention to the world of Art and Design, a communications “territory” in which it is visibly in its element.
In Reverse will also feature “Slow Outburst (2013)” Arad’s digital simulation of the crushing process, using the most recent model of the Fiat 500, as well as a sculpture derived from one frame of the film “Drop (2013)” that has been made by a 3D printing technique. Digital prints on paper (“Lets Drop It, OK? (2013)”) capture the results of simulated digital compressions of the Roddy Giacosa.
Ron Arad was born in Tel Aviv, 1951. He was educated at the Jerusalem Academy of Art and the Architectural Association in London. In 1981 he co-founded the design and production studio, One Off, with Caroline Thorman. This evolved into Ron Arad Associates and Ron Arad Architects.
Arad’s constant experimentation with materials and his radical reconception of form and structure have placed him at the forefront of contemporary art and design. Recent projects include Design Museum Holon in Israel, Mediacite in Belgium, Singapore Freeport and Vortex in Seoul.
Summer 2011 saw the launch of Curtain Call, Arad’s latest sculptural installation made of silicon rods creating a canvas for film, live performance and a fusion between art and audiences. In 2011, he was awarded the 2011 London Design Medal for longstanding contribution to design and the city.
For press information or visuals of the exhibition, please contact:
Silvia Macchetto firstname.lastname@example.org T + 39 3406350241
Ron Arad Associates
Clodagh Latimer email@example.com; Caroline Thorman firstname.lastname@example.org